I’ve had a successful career in technology in sales enablement, but lately I’ve started to pay special attention to the readiness and implementation of new AI technologies. I have been honored to be recognized as an internationally renowned coach and cultural leader, influencing some of the world’s largest sales teams.
Currently, I’m a Go-to-Market Enablement Advisor leveraging my past experiences at Southwestern, Tableau, Salesforce, Gong and Databricks, along with advisory work at Arist, LetterAI and the Sales Enablement Collective. In addition, I sit as a consultant and lecturer in the Professional Sales program at the Michael J. Smith School of Business. Foster University of Washington.
Contact me to start a conversation and find out how I can support your transformational initiatives.
I'm an experienced Sales Enablement professional and have established myself as a leader throughout more than 30 years working for companies such as Southwestern Advantage, Tableau, Salesforce, Gong, Databricks, Pigment, and consulting with many more. I've become an authority in the Enablement community by sharing best practices.
In 9 years with Tableau and Salesforce, my experience in the field of enablement reached new heights. I managed training programs for sales departments and partners and developed leadership skills in the organization. Under my leadership, the Tableau team grew from a small group of 3 specialists to more than 80 professionals, which allowed them to effectively train thousands of employees around the world.
Having traveled to more than 40 countries and accumulated 3 million air miles, my dedication to learning and sharing has made me a respected figure in the international sales enablement community. Additionally, I serve on the advisory board for the University of Washington's Sales Program, where I assist students in developing their career skills through mentorship and internships.
Outside of work, I find joy in a variety of hobbies. I like to travel, follow fashion trends, design and enjoy high-quality tea. I live in Seattle with my wife Rachel and my 13-year-old son Pearson Jet, who shows his talents in basketball. These hobbies reflect my desire for harmony and inspiration in life.
Over an 18-year career at Southwestern Advantage, I progressed from Manager/Director to SVP & Vice President of Sales for the Redline Group, leading 200–400 salespeople annually. I ranked in the company’s all-time Top 10 for developing, recruiting, and training sales reps—personally recruiting over 100 reps—and set the company record for most organizational units sold as a field sales leader. I was named Sales Leader of the Year nine times, reflecting a consistent track record of performance, leadership, and growth.
In this role, I focused on building both sales excellence and personal development, mentoring college students who sold educational products and software during the summer. These students operated as entrepreneurs, running their own businesses while learning core skills in sales, leadership, and character development. This program not only drove strong annual results but also built a sustainable talent pipeline for the company’s ongoing and future business growth.
Climbed within the Tableau organization from a Senior Manager to the VP of Tableau and built the enablement team from just 3 to more than 80 enablement professionals. Led all internal, strategic enablement efforts and programs for Tableau’s World-Wide Sales & Partner Readiness for annual revenues of more than $2 billion.
Facilitated the continuous transformation of the internal and external sales organization by providing and implementing sales training, coaching, onboarding, content generation, metrics, e-learning, and technology along with the associated processes and systems to support, including just-in-time training as well as programs designed to enable the sales team to hit and exceed quota.
As Vice President, Global GTM Enablement at Gong, I led a 25+ person enablement team supporting Revenue, Customer Success, Marketing, and Partner functions to scale Gong’s high-growth SaaS Revenue Intelligence Platform globally to $250M ARR. I drove the design, development, and scalability of sales enablement programs, integrating AI/GenAI tools to improve efficiency and impact. I also served as a public speaker and industry thought leader, advancing Gong’s product and culture across the global GTM organization with a focus on methodology, process, product differentiation, scalability, and competency development.
I implemented a tiered and structured enablement framework by role and function, underpinned by data-driven KPIs to drive measurable results. Targeted initiatives strengthened business acumen, account planning, prospecting, discovery, demo effectiveness, and more—resulting in faster ramp times, higher quota attainment, and improved overall sales effectiveness. These efforts empowered teams worldwide to execute consistently and accelerate revenue growth in a competitive SaaS market.
As Vice President, Global Sales Enablement at Databricks, I led a 30+ member Global Sales & Partner Enablement team, creating an environment where our global sales organization and partners could thrive. My work centered on enabling all sellers and leaders to achieve consumption goals, strengthen skills, and serve customers with excellence. I drove the delivery of timely, relevant, and accurate enablement content, captured and shared global best practices, and fostered cross-departmental collaboration—leveraging AI/GenAI to enhance productivity and impact.
During my tenure, I executed three global Sales Kickoffs, multiple Sales All Hands with 90% CSAT and helping secure best ever win rates, and a suite of data-driven enablement programs that elevated culture, motivation, and alignment to strategic initiatives. These included product positioning and messaging, competitive intelligence, new sales motions, and promoting customer education—all viewed through a global enablement lens. This work directly supported Databricks’ rapid growth trajectory, helping to scale the business to $2.5B in ARR while driving operational excellence across the go-to-market organization.
As Head of Sales and Partner Enablement at Pigment, I lead a global team driving initiatives that accelerate performance across GTM and partner organizations. I oversee end-to-end onboarding, immersive bootcamps, and role-based ramp programs embedding core messaging, product knowledge, and sales plays—achieving best win rates since 2023. I design scalable enablement for managers and partners, building capabilities in discovery, MEDDPICC, business acumen, account planning, and leadership coaching. Programs consistently achieve 90% CSAT and ensure quality and consistency across all revenue motions, internal and partner-driven.
Our enablement strategy is deeply data-driven, leveraging AI-powered platforms like Gong and Yoodli to drive a 50% increase in leadership coaching effectiveness. These tools capture insights, reinforce best practices, and provide real-time coaching. I’ve built frameworks to track and develop competencies across roles, tying every initiative directly to business outcomes—pipeline generation, deal velocity, and revenue attainment. This approach ensures enablement not only scales but delivers measurable impact across the organization.
I am creating sales, support and operations departments based on a data-driven approach that will contribute to the further development of GTM teams, sales organizations and partners, helping all representatives to seek quotas, conduct training and improve their skills.
In addition to continuous world-class training and attracting more than 1,000 new employees per year, I train more than 15,000 sellers and partners annually, ensuring the constant provision of relevant, timely and accurate content; capturing and disseminating world best practices; promoting interagency relations and increasing transparency
I encourage sales and collaboration through various programs, including leadership development, operations, artificial intelligence tools and sales methodologies, to increase sales efficiency and overall increase company productivity.
I design and deliver measurable training modules for GTM teams, sales organizations, and partners—covering the full sales cycle and leveraging AI/GenAI to boost productivity
Personally interviewed over 12,000+ individuals and conducted 2500 recruiting/training sessions internationally. Sales & Management training with a specialty in Leadership
